My name is Pete and I’m a strategist, designer, and writer in Portland.
“Strategy” is an ambiguous word, but in my niche of the creative industry, it’s a blend of research, writing, and design disciplines. I try to understand how people interact with brands and products to build delightful things.
I’ve worked with household names (Nike, Amazon, Fitbit, T-Mobile, Sky, Aqualung, Flexfit) and scrappy startups, but my favorite partners are folks who are interested in asking big questions.
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Hold it right there.
Don’t go thinking that this is one of those boring portfolio websites. I put my personal projects and side-hustles on here, too!